To develop a brand image means to identify the ways in which the company will communicate its business and values to the target: these are meaningful choices that pass through the design or evolution of the logo, that is, that symbol enclosing the whole world of values belonging to a company, a symbol that should make it always recognisable on any media.
A consistent moodboard is prepared based on the customer’s specifications: this document serves as a base for project activities as well as guideline for future communications.
Accurate selection of colours, typefaces and symbols contributes to the production of perfectly coordinated graphic materials that can be used in various ways: letterhead stationery, business cards, cd and dvd cases, envelopes that effectively work both online and offline on websites, catalogues, videos etc.
